In order to make their click popularity algorithms work, search engines need to be able to identify individual users. If they can't tell visitors apart, they won't be able to properly follow what they do and the whole system will collapse.

The two most common methods used to track user behavior are cookies and IP addresses. Most search engines use both of them for maximum accuracy, but some rely solely on IP-based tracking. With these tools not only can they make sure they get the data they want, but they can also weed out any attempts to manipulate the system. However, later we'll discover that when there's a will, there's a way.

The first thing you should do is to make sure that all of the title and META description tags you use accurately represent the contents of the pages they are on. They should also be otherwise "human-friendly" and tuned to attract as many clicks as possible.

Facebook has become one of the most defining elements of this modern generation. The average Trinidadian spends close to four hours a day on Facebook doing a number of things: playing games, keeping in contact with old friends or minding other people’s business! What the average user tends to forget is that everything done on Facebook is accessible to everyone on the internet, especially potential employers. While today’s forward thinking employers are pleased to see extracurricular activities indicating an active social life, there are certain things that should not appear on Facebook pages.

Should you happen to visit a page that seemed promising judging by the search results but in reality doesn't give you what you want, you are likely to use your browser's back button to return to the search results and continue your search. On the other hand, if you click through to a page and do not return, you probably found what you were looking for. Click popularity is a ranking system that is used by some search engines. In plain English, it means tracking the behavior of users and then using

Search Engine Optimization (SEO) is the use of specific techniques to improve the ranking of a web page or web site on a search engine. The use of SEO techniques can improve the volume and quality of traffic to a Web site based on the relevance of the site content to search terms entered into a search engine. Generally, the earlier a site appears in search results, the more searchers visit that site. Sites that appear on the first page of search results are said to have a high rank.

SEO also involves learning how particular search engines evaluates web pages. Customers are more likely to click on the first page of search results and this is one reason for having a high search rank. When a customer visits your website and makes a purchase or fills out a contact form this is called a conversion.

Fingal's Cave is a sea cave on the uninhabited island of Staffa, in the Inner Hebrides of Scotland, part of a National Nature Reserve owned by the National Trust for Scotland. It is formed entirely from hexagonally jointed basalt columns within a Paleocene lava flow,  similar in structure to the Giant's Causeway in Northern Ireland and those of nearby Ulva. In all these cases, cooling on the upper and lower surfaces of the solidified lava resulted in contraction and fracturing, starting in a blocky tetragonal pattern and transitioning to a regular hexagonal fracture pattern with fractures perpendicular to the cooling surfaces.

As cooling continued these cracks gradually extended toward the centre of the flow, forming the long hexagonal columns we see in the wave eroded cross-section today. Similar hexagonal fracture patterns are found in desiccation cracks in mud where contraction is due to loss of water instead of cooling. Its size and naturally arched roof, and the eerie sounds produced by the echoes of waves, give it the atmosphere of a natural cathedral. The cave's Gaelic name, An Uaimh Bhinn, means "the melodious cave."

Little is known of the early history of Staffa, although the Swiss town of Stäfa on Lake Zurich was named after the island by a monk from nearby Iona. Part of the Ulva estate of the MacQuarries from an early date until 1777, the cave was brought to the attention of the English-speaking world by 18th-century naturalist Sir Joseph Banks in 1772. It became known as Fingal's Cave after the eponymous hero of an epic poem by 18th-century Scots poet-historian James Macpherson. It formed part of his Ossian cycle of poems claimed to have been based on old Scottish Gaelic poems. In Irish mythology, the hero Fingal is known as Fionn mac Cumhaill, and it is suggested that Macpherson rendered the name as Fingal (meaning "white stranger") through a misapprehension of the name which in old Gaelic would appear as Finn. The legend has Fionn or Finn building the causeway between Ireland and Scotland.

The cave has a large arched entrance and is filled by the sea. Several local companies include a pass by the cave in sightseeing cruises from April to September. However, it is also possible to land elsewhere on the island and walk to the cave overland, where a row of fractured columns forms a walkway just above high-water level permitting exploration on foot. From the inside, the entrance seems to frame the island of Iona across the water.