What is SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is the use of specific techniques to improve the ranking of a web page or web site on a search engine. The use of SEO techniques can improve the volume and quality of traffic to a Web site based on the relevance of the site content to search terms entered into a search engine. Generally, the earlier a site appears in search results, the more searchers visit that site. Sites that appear on the first page of search results are said to have a high rank.

SEO also involves learning how particular search engines evaluates web pages. Customers are more likely to click on the first page of search results and this is one reason for having a high search rank. When a customer visits your website and makes a purchase or fills out a contact form this is called a conversion.


SEO helps your business by making it easier for you customers to find your website. Between 70% – 90% of all website traffic comes through search engines. This makes SEO very important especially since SEO is organic, meaning that the link to your website in the search results is not a paid advertisement.

To learn more about Search Engine Optimization (SEO) and how Emirco Studios can help your customers find your website when searching for the products or services you offer.